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00 — Our belief

Aurea was built on a simple idea – beauty shouldn't cost the earth, or a clear conscience. We grow our stones, certify every one, and craft each piece only once you've selected it.

What follows isn't a set of marketing fluff – it's how we operate as a company. Where our gemstones and diamonds come from, how our pieces are designed and made, are all a part of how we work, without compromise.

Loose emeralds arranged on a light surface
01 — Ethical sourcing

Grown, not mined.

Every stone in the range starts in a chamber, not in the ground. It grows atom by atom under the same pressure and heat a mined stone forms under — nothing dug up, nothing displaced, and no question about where it came from, because we watched it happen.

A stone we grew is a stone we can vouch for, start to finish.

Why grown, not mined
Loose polished diamonds in mixed cuts on a light surface
02 — Craft

Made once you've selected it

None of our jewellery, gemstones, or diamonds are sitting in a dusty drawer in the back of a warehouse. We start making your piece the day you order it – grown, polished, and set over a period of about 20 days. What you get was made especially for you.

How your piece gets made
Loose light blue sapphires arranged on a light surface
03 — Transparency

Nothing about the origin of our diamonds or gemstones is hidden.

Every stone is graded and certified by IGI – the same standards and certification that a mined stone has. It travels with the stone, not with us, so it still holds up long after you've bought it.

Learn more about certification
04 — Onward

See the pieces, or read more about how we make them.

Everything above holds for every piece on the site — there's no special case, and nothing here that isn't true of the plainest style in the range too.